Media Relations at SkiBig3

SKIBIG3 MEDIA CONTACT: [email protected] 

P.O. Box 1085 | Suite 207, 215 Banff Ave | Banff, AB,  T1L 1H9 | Canada

Last of the Wild Places

Sometimes you discover a place so rare, it changes your life forever. It’s a sudden connection between people and the natural world that instantly brings both to life. It’s real, overwhelming and unforgettable.

Banff & Lake Louise is a paradise for skiers and snowboarders. Three world class resorts, Mt Norquay, The Lake Louise Ski Resort and Banff Sunshine Village, offer up 7,748 acres of terrain suitable for all experience levels,

up to 9m of light and fluffy snow annually, and the most stunning scenery you’ll ever witness. All this adds up to a must-visit location for snow lovers.

For additional information, FAM opportunities, interviews, story ideas or access to high resolution images and video please contact us at [email protected]

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What’s New  for 2019/20

Winter ski season:

Mt. Norquay                             November – April
Lake Louise Ski Resort           November – May 3/20 (tentative)
Banff Sunshine                         November – May 18/20


Story Starters:

Incentive to Book a Bucket List Ski Trip
Banff and Lake Louise are bucket list destinations in the heart of Banff National Park. In addition to the great selection of hotels, incredible restaurants and bars, and one-of-a-kind shops, mountain culture thrives here. The area features local museums, art galleries, and performances at the Banff Centre. Banff is also home to world-famous hot springs – the birthplace of Banff National Park. And, there’s the storied skiing and riding.

In the travel world two-for-one offers get a lot of play. SkiBig3 raises the bar with its Three-for-One option – one lift ticket provides direct to lift access at all three resorts: Banff Sunshine Village, Lake Louise Ski Resort and Mt. Norquay. That’s 8,000 acres of skiable terrain nestled in the Canadian Rockies. Bonus offer: receive a discounted Whyte Museum ticket and Banff Hot Springs ticket with the purchase of a three+ day SkiBig3 lift ticket.

Quintessential Canadian Rockies Ski Safari
Take an Ikon-ic Canadian ski road trip that includes four national parks, three ski resorts, and two provinces. Fly into Calgary, Alberta, rent the perfect road trip vehicle, and begin this ski-trip-of-a-lifetime at the resorts of SkiBig3 – Banff Sunshine, Lake Louise Ski Resort and Mt. Norquay – in the heart of Banff National Park (Canada’s first national park). From Lake Louise, make your way west through Yoho National Park, Glacier National Park of Canada and Mt Revelstoke National Park to Revelstoke Mountain Resort in British Columbia. Learn more about sample itinerary and more road trip options here.

Tackle the Trifecta Challenge
Ski or snowboard “the Big3” and, along with bragging rights, you’ll be rewarded. Ski all three resorts, then stop by the SkiBig3 Adventure Hub in Banff to have your SkiBig3 Lift Ticket, Mountain Collective or Ikon Pass scanned and validated. Conquerors score a coupon for a FREE Pint of Beer (or house wine or soft-drink), compliments of one of Banff’s local restaurants, and an exclusive commemorative SkiBig3 Trifecta award.

Like a Local – SkiBig3 Guided Adventures
This Canadian Signature Experience is designed to immerse the snow enthusiast in the best of Banff National Park’s ski culture and take their mountain vacation to the next level. During the full three-day program, our SkiBig3 pro guides will help locate the best runs and pow stashes at the Big3 across all three resorts. For those shorter on time, visitors can get the inside scope on their favourite resort with a one or two day option. In addition to being certified ski instructors, our guides are trained by a program offered through the Whyte Museum of the Canadian Rockies (the grandfather of Banff National Park history) and Parks Canada. They’ll provide valuable local intel on the history and culture of our three resorts, and the Banff and Lake Louise area.

Bite-Sized Travel: Castle Hopping in the Canadian Rockies
Don’t have a full week or two available for a ski vacation this season? No problem — you can still experience a fairytale trip. Take a castle-themed micro trip to Alberta, Canada where you can ski fresh powder by day and sleep in a castle at night. Enjoy two nights at the Fairmont Chateau Lake Louise and two nights at the Fairmont Banff Springs with three or four days of skiing at SkiBig3 resorts – Banff Sunshine, Lake Louise and Mt. Norquay. Even better, you don’t have to worry about wasting precious ski time schlepping bags between properties. The Fairmont will transfer your luggage, leaving you more time to discover your next favorite powder run.

Back-to-School Never Sounded So Good

  • Start the youngest family members off on the right (or goofy) foot with these SkiBig3 Kids Programs.
  • Kid-specific instructors at Banff-Sunshine help littles progress from first-timer to master of the slopes in the Tiny Tigers Ski & Play program.
  • Kinderski Group Lessons at Lake Louise are just an hour or two long for 3 and 4 year olds, in case a half-day or a full-day lesson is just too much.
  • Mt. Norquay is perfectly suited for kids and is home to one of Canada’s largest and longest running Snow School programs, open to kids age 3 and up. There are even three-day camps held at various times, including early season, Christmas and Spring Break. For kiddos seeking a downhill thrill of a different kind, check out Mt. Norquay’s Tube Park, which offers eight lanes of high speed fun at the largest tubing park in Alberta. You can even tube under the stars on Friday nights in December, and Friday and Saturday nights beginning in January.

Image Gallery

Thank you for your interest in media use images from SkiBig3.

Banff and Lake Louise Ski/Snowboard destination images for media use can be found here:

The images contained on the Banff Lake Louise Tourism website are reserved for use by members of Banff Lake Louise Tourism and their agents, media and travel industry partners with the permission of Banff Lake Louise Tourism. These images may only be used in the promotion of Banff Lake Louise based products or services and third-party sales are prohibited.

We do ask that photo credits are used accordingly.

Should these images not meet your needs, please contact our Media Relations department, and we would be happy to assist you.

SkiBig3 Statistics
Resorts 3
Terrain 7,738 acres
Snowfall 900 cm (360″) estimated annually
Lifts 28
Trails 343
Terrain Parks Banff Sunshine, Lake Louise, Mt Norquay
Snowmaking Yes
Night Skiing Mt. Norquay
Tubing Mt. Norquay & Lake Louise
Beginner Terrain 25%
Intermediate Terrain 42%
Advanced Terrain 33%

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