SkiBig3 Marketing Coordinator - Seasonal 26/27

SkiBig3 embodies the true spirit of Canadian hospitality. We treat every guest with kindness, respect, and genuine warmth. We go the extra mile to create unforgettable experiences and demonstrate the unparalleled friendliness that Canada is known for.

Being curious and innovative is at our core. We foster a culture of creativity and encourage people to challenge the status quo, explore new ideas, and push boundaries in order to progress and succeed. We believe that innovation is the key to staying ahead in a constantly evolving market and industry.

Organizational Relationships

This position will be part of the SkiBig3 Marketing Team, working closely with all SkiBig3 departments, Banff Sunshine, Lake Louise Ski Resort, Mt Norquay, Banff & Lake Louise Tourism, and other SkiBig3 partners.

Summary Description

Reporting to the Director of Marketing, the primary function of this seasonal position is to support the marketing department in coordinating all operational logistics for media, travel trade (B2B), and influencer familiarization trips (FAMs).

This includes managing trip itineraries, coordinating with resort and industry partners, maintaining clear communication with stakeholders, and ensuring every visit is organized and seamless, delivering an exceptional guest experience. In addition to FAM coordination, this role provides support across a variety of marketing initiatives throughout the season.

This role offers an exceptional opportunity to gain hands-on experience across multiple areas of marketing, including media relations, influencer marketing, destination marketing, content creation, copywriting, events, communications, and campaign execution, while working alongside an experienced and collaborative marketing team.

Duties & Responsibilities

Media & Communication

• Maintain the shared FAM calendar with accurate and up-to-date information.
• Liaise with industry partners (hotels, Banff & Lake Louise Tourism, activity providers, and restaurants), resort partners, and stakeholders to coordinate and book comprehensive FAM itineraries for visiting media, tour & travel, and influencer guests.
• Act as the primary point of contact for media, influencer, and tour operator guests before, during, and after their visit (including occasional evenings and weekends).
• Manage and respond to media inquiries, including last-minute itinerary changes and troubleshooting operational issues during FAM visits.
• Maintain ongoing correspondence with media and influencers.
• Track and report on media and social coverage.
• Assist with blog writing and website content updates.

Other Responsibilities

• Maintain the events calendar on the SkiBig3 website.
• Assist the Marketing & Sales department with projects and events throughout the season.
• Support a variety of marketing initiatives including creative campaigns, digital marketing, social media, events, copywriting, presentations, website updates, and special marketing projects based on your interests and strengths.
• Provide general marketing support through administrative, project management, content updates, stakeholder requests, and other assigned duties.

Qualifications & Skills Required

• Strong sense of curiosity and exceptional attention to detail.
• Ability to problem-solve under pressure and tight timelines.
• Experience coordinating or supporting events, trips, or functions.
• Experience writing social media content, blogs, emails, or other customer-facing content.
• Proficiency with Microsoft Office or Google Workspace (Excel/Sheets, Word, PowerPoint).
• Comfortable hosting meetings and communicating with resort and industry partners.
• Highly proactive with excellent ownership and follow-through.
• Experience in digital marketing, social media, PR, creative/design, content, or performance marketing is considered an asset.
• Strong organizational, teamwork, interpersonal, and documentation skills.
• Positive, team-first attitude with a willingness to help wherever needed.
• Comfortable balancing multiple priorities and adapting quickly.
• Eagerness to learn new marketing skills and take on new challenges.
• Curiosity to explore trends, ask questions, find answers, and make recommendations.
• Experience in travel or hospitality is preferred.
• Experience with Canva is preferred.
• Passion for skiing and/or snowboarding is preferred.
• Intermediate skiing or snowboarding ability is considered an asset but is not required.

Success in this Role Looks Like

You would thrive in this role if you...

• Love staying organized and keeping multiple moving pieces on track.
• Enjoy building relationships with partners, stakeholders, and guests.
• Take pride in anticipating problems before they happen.
• Follow up when others forget.
• Are excited to learn new marketing skills or build on existing ones.
• Enjoy balancing logistics, creative work, and administrative tasks.
• See every project, large or small, as an opportunity to contribute.
• Have a genuine passion for the ski industry, mountain culture, travel, or tourism, and want to help others experience Banff National Park at its best.

Experience or interest in any area of marketing—including digital marketing, social media, content creation, creative/design, PR, communications, or web—is considered an asset. We're looking for someone excited to learn and contribute, regardless of where their strengths lie.

Other Requirements

• Legally entitled to work in Canada.
• Candidates currently located in the Bow Valley will be prioritized.

At SkiBig3, we love to collaborate, priding ourselves on teamwork and open communication. We believe in the power of diversity and the sharing of ideas and perspectives. We know this results in a dynamic and inclusive environment where all can thrive.

SkiBig3 is committed to providing a safe and inclusive workplace for our entire team. That commitment was recognized by The Bow Valley Immigration Partnership, which awarded SkiBig3 the 2025 Bow Valley Gold Workplace Inclusion Champion.

Apply Today! 

Please submit your resume and cover letter to: employment@skibig3.com and tell us why you'd be a great fit for the SkiBig3 team. We thank all applicants for their interest; however, only those selected for an interview will be contacted. 

This seasonal, full-time role starts mid-October 2026 until mid-April 2027.