SkiBig3 creates the most complete, self-contained, and easily accessible winter ski experience in North America. Three world-renowned ski areas that receive 30 feet of annual snowfall. 7,748 skiable acres and 362 runs, all within the boundaries of a park so exceptional it's part of a UNESCO World Heritage site. It's all just 90 minutes from Calgary. This is what we offer, and it's unrivaled anywhere on the continent.  
 
SkiBig3, encompassing Banff Sunshine, Lake Louise, and Mt. Norquay in Banff National Park, is seeking an exceptional leader to fill the role of Business Development Director. This pivotal position aims to drive strategic growth, expand market channels, and elevate SkiBig3’s position as a world-class ski destination. The director will oversee the promotion of lift tickets, season passes, rentals, and snow school programs while collaborating with key domestic and international partners to identify and seize new market opportunities. 
 
The Business Development Director will be based in Banff, ensuring proximity to operations, resorts, and key stakeholders to build meaningful relationships and deliver exceptional results. 
 
 
Organizational Relationships: 
This position will be part of the SkiBig3 Marketing & Sales Team. Working with all other SkiBig3 departments and ski resorts; Banff Sunshine, Lake Louise and Mt Norquay.  
 
Key Responsibilities 
The Business Development Director will act as a visionary leader, fostering innovation and excellence in the following key areas: 

• Strategic Growth & Leadership 
• Develop and implement a comprehensive business strategy to increase market share and revenue. 
• Lead a high-performing sales team with a focus on collaboration, mentorship, and achieving ambitious targets. 
• Champion alignment and integration with key stakeholders, ensuring seamless coordination across resorts, local businesses, and tourism partners.  

 
Partnership Development 

• Identify and cultivate new business opportunities through partnerships with DMOs, tour operators, hotels, and airlines. 
• Drive co-op marketing programs in collaboration with Banff & Lake Louise Tourism and Travel Alberta to enhance brand visibility. 
• Expand SkiBig3’s reach through innovative bundled packages and cross-promotional opportunities. 

 
Market Expertise & Innovation 

• Analyze market intelligence to adapt strategies and maintain SkiBig3’s competitive edge. 
• Execute targeted marketing campaigns to drive awareness, consideration, and conversion. 
• Utilize CRM tools to streamline client and partner relationship management. 
• Representation & Advocacy 
• Represent SkiBig3 at industry trade shows, consumer events, and site inspections to foster long-term partnerships. 
• Serve as a passionate advocate for SkiBig3’s offerings, promoting its unique value proposition to diverse audiences. 

 
Qualifications & Skills 

The ideal candidate will demonstrate a dynamic blend of leadership, curiosity, strategic vision, and communication excellence, along with the following qualifications: 

• Proven track record in business development and sales leadership at a senior level, preferably within the tourism or recreation industry. 
• Exceptional strategic planning and execution skills, with a focus on results-driven growth. 
  Outstanding written, verbal, and presentation communication abilities. 
• Expertise in contract negotiation and client acquisition. 
• Ability to travel as needed and manage time effectively across multiple priorities. 
• Deep passion for skiing or snowboarding, paired with local knowledge of the Banff ski region as an asset. 
• Eligibility to work in Canada. 

Desired Traits 

• Visionary Leadership: Inspire and unite teams with a shared purpose and strategic foresight. 
• Curiosity: A drive to explore and capitalize on emerging opportunities and trends. 
• Innovative Thinking: A proactive and creative approach to problem-solving and business growth.
• Exceptional Communication: The ability to articulate strategies and build trust with diverse stakeholders. 
   

 
More About SkiBig3:  

We sell A portal to The North. The North is snow-covered, steep and wild-things that have always spoken to the human soul. A place where the winter is still formidable, the community is still warm, and 'adventure' is not an abstraction, but a real, tangible thing to be lived in real-time. It's a million miles from ordinary, yet you can be here in an instant.  

We believe Winter is best spent in the wild. Winter isn't something to be endured. It's breathtakingly beautiful and universally transformative when experienced in the wild. People who spend half the year on couches under blankets aren't doing anything wrong; they're just missing out on a deeper warmth, lit from within by the sheer beauty of nature in winter.  

We stand for the transformative power of winter. Banff National Park gets far more visitors in summer than in winter. To us, it's a little crazy. Because this place is every bit as inspiring when the temperatures drop, and the snow falls. Which is why we Canadians are always inviting people to experience it for themselves. Winter has the power to replenish something deeply human, and we're committed to sharing it with the world.  

We are against the miscasting of winter as an adversary. It's no surprise winter here sometimes gets a bad rap. Human evolution means our default settings are: cold is bad, and winter is a time to shelter in place. But we know that here, winter fires the imagination and feeds the soul. It's an opportunity to come alive. And a time that heightens the warmth of humans.  
 
SkiBig3 is committed to providing a safe and inclusive workplace for our entire team. That commitment was recognized by The Bow Valley Immigration Partnership and SkiBig3 was awarded a gold medal for being one of the most inclusive workplaces in the Bow Valley in 2023 and 2024. 
 
We’re working to eliminate barriers for applicants and team members from equity-deserving groups. If you need any accommodations during the hiring & interview process, please email our Manager of People Operations (sonya@skibig3.com) to discuss your needs. 
  
If you are the perfect fit for the above-mentioned position, please submit your resume and cover letter to employment@skibig3.com and tell us why.  
 
We thank all applicants; only those selected for an interview will be contacted.