Lake Louise Ski Resort - DUER Denim Day

Ride in Denim. Après in Style! For one day only, we’re trading Gore-Tex for blue jeans and button-ups. From skinny jeans to dad jeans, cut-offs to Canadian Tuxedos — if it’s denim, it belongs on the mountain. Join us for a day where style outshines tech, group laps turn into fashion shows, and après is served with a side of giveaways.

What's in it for you?

• The first 100 people in denim score free swag from our Guest Services team, located in the lower level of Whisky Jack Lodge
• Discounted lift tickets are available at Guest Services for anyone rocking their Canadian Tuxedo
• Scan the QR codes located around the resort, or come see us on the Whisky Jack Deck to enter and snag the Grand Prize: DUER gift card, 2 days of lift tickets for two, and a $100 food & beverage voucher to Lake Louise Ski Resort
• DJ spinning live on Whisky Jack Deck from 12:00 – 4:00 PM, with food and bar available from 11:00am - 4:00pm
• Group Denim Lap at 1:00 PM — meet at the top of the gondola for the most fashionable lap of the season
• Après + giveaways immediately following the group lap. Join us on Whisky Jack Deck to wrap it all up in true Canadian Tuxedo style