SkiBig3, the home of three world-class resorts; Banff Sunshine, Lake Louise Ski Resort, and Mt. Norquay, all nestled within the stunning Canadian Rockies of Banff and Lake Louise, is thrilled to announce its official title as the exclusive destination for Prosecco Powder™.

Celebrating the announcement of the official destination with a bottle of Prosecco Powder™| Photo by SkiBig3

How the term came about

This exciting development comes from the region’s growing reputation for its sparkling, pristine snow, now referred to as “Prosecco Powder™”. The term originates from renowned skier and powder enthusiast, Fizzabelle Sparkleton, who visited the three SkiBig3 resorts earlier this season. Sparkleton was making fresh powdery turns when she took in a breath, and a few snowflakes landed on her tongue. The snow surprised Sparkleton with its dry, light-bodied, and bubbly flavour that tasted just like prosecco. From that moment, the term Prosecco Powder™ was born and is gaining traction with Bow Valley locals and visitors alike. “We are delighted to be recognised as the official destination for Prosecco Powder™,” said Pete Woods, President of SkiBig3. 

Enjoying the light-bodied, fluffy, and delicious Prosecco Powder™ at the SkiBig3 resorts | Photo by SkiBig3

The fine, sparkling flakes create an unforgettable skiing and snowboarding experience. Visitors to SkiBig3 can expect to immerse themselves in the magical snow globe. “SkiBig3 is committed to providing an exceptional winter vacation destination for our guests,” Woods added. “With the official recognition of Prosecco Powder™ as our signature snow, we invite visitors to come and experience the magic for themselves. Whether you’re a seasoned pro or a first-time snow enthusiast, SkiBig3 offers something truly extraordinary.”

Celebrate the Prosecco Powder™ with SkiBig3

In celebration of this exciting announcement, SkiBig3 encourages visitors from around the world to experience Prosecco Powder™ for themselves. Guests are invited to attend daily tasting events held on-mountain at Banff Sunshine, Lake Louise Ski Resort and Mt Norquay. Starting at 9 am throughout the winter, tastings include free samples of the fresh, delicious, organic Prosecco Powder™ which pairs extremely well with mouth-watering après-ski canapés.

For those curious to experience the magical snow firsthand, SkiBig3 offers a range of accommodation options and vacation specials. From lively, modern hotels in the heart of downtown Banff to the luxurious Canadian Castle itself, the Fairmont Banff Springs. With three world-class resorts and breathtaking views of the Canadian Rockies, SkiBig3 promises an unforgettable winter adventure for all. 

Taste the snow for yourself with daily tastings at all three resorts running daily from 9 am | Photo by SkiBig3

About SkiBig3

SkiBig3 is home to three world-class ski resorts in Banff National Park; Banff Sunshine, Lake Louise Ski Resort, and Mt Norquay. As the official destination for Prosecco Powder™, SkiBig3 continues to showcase everything this winter destination has to offer. To learn more about SkiBig3 and to plan your Prosecco Powder™ getaway, visit www.skibig3.com. Our vacation planners are local experts, skilled in uncovering the best of the Canadian Rockies with unique multi-day itineraries.