Mt. Norquay, Lake Louise Ski Area and Sunshine Village were recently recognized by Banff Heritage Tourism Corporation for unprecedented efforts to preserve Banff National Park’s heritage through education and promotion.
Banff Heritage Tourism Corporation is a partnership between Parks Canada, the Town of Banff and Banff Lake Louise Tourism. Every year Banff Heritage awards local businesses that have gone above and beyond regular industry practices in an effort to highlight Banff National Park and improve visitor experiences.
The ski resorts won in the category of Commitment to the Banff’s Best Heritage Orientation Program. Through innovative programs involving staff and community members, the resorts helped train more than 1,200 people this season through the Banff’s Best ambassador program. After successfully completing the program, ambassadors are well versed in Banff’s unique heritage and what makes Banff National Park, a UNESCO World Heritage Site, one of the most ecologically spectacular places in the world.
“Skiers and boarders who visit the majestic beauty of our Rocky Mountains enjoy learning about the history and unique values showcased within Canada’s first and finest national park,” said Ladd Snowsell, general manager of Ski Banff-Lake Louise-Sunshine. “We are especially honoured that our investment in creating a memorable visitor experience is judged deserving of this prestigious award.”