Banff’s Next Top Models are announced!

October 28th, 2008: BANFF-LAKE LOUISE, Alberta, Canada

The winners of Banff’s Next Top Model have been announced! Congratulations to Christina and Tommy, snowboarders from Toronto.

This best friend duo won over the judges with their outgoing personalities and love of snowboarding. The charismatic couple are extremely excited they won the trip for two to Banff-Lake Louise and are thrilled their upcoming photoshoot in the Canadian Rockies will be featured in our advertising campaign.

Christina said: “Banff is beautiful and I can’t wait to snowboard out West.”

Hundreds of skiers and boarders of all ages competed to be crowned Banff’s Next Top Model at the Toronto Ski, Snowboard and Travel Show last week. The competition was organized by Ski Banff-Lake Louise-Sunshine (SBLLS) as part of their annual sales presence at the Show. Contrary to typical model searches, SBLLS centered the search around someone who loves to ski or board, lives to have fun, and knows there are no friends on powder days!

Dan Markham, of Ski Banff-Lake Louise-Sunshine, said: “Christina and Tommy’s passion for snowboarding and their chemistry as best friends really shone through in their picture. We had hundreds of skiers and riders compete, but they had the fun-loving attitude and energy to really show off Canada’s Protected Playground, Banff National Park. We’re excited to have them on our advertising campaign.”

The Toronto Ski, Snowboard and Travel Show was held at the Better Living Exhibition, Toronto, on October 16-19, 2008. The show is an annual mecca for snow enthusiasts, with the industry’s top companies showcasing the biggest and best for 2008-2009.

For this competition, wanna-be models posed in front of a “green screen”, later to be superimposed against a shot of beautiful Banff-Lake Louise’s snow covered mountains.

Ski Banff-Lake Louise-Sunshine would like to thank all those who participated and look forward to seeing everyone next season at our Banff’s Next Top Model 2009 auditions!
In the meantime, the snow is coming, so dust off your equipment and wax your skis or board – we’ll see you on the slopes soon!

For additional information, interviews, story ideas or access to high resolution images please contact:

Liz Robins
Media Relations Manager
Email: Media@SkiBig3.com
Phone: 403–760–7742
www.skibig3.com

Ski Banff-Lake Louise-Sunshine is Canada’s largest ski destination, a joint venture of three of the world’s finest ski resorts: Mt. Norquay, Lake Louise Ski Area and Sunshine Village. Available on one tri-area lift ticket, our three resorts offer almost 8,000 acres of skiable terrain and one of the longest ski seasons in North America, from mid November to late May, all in the heart of a UNESCO World Heritage Site – Canada’s Protected Playground, Banff National Park.