Banff’s Next Top Model 2010

March 22nd, 2010: BANFF-LAKE LOUISE, Alberta, Canada

Everyone knows Banff-Lake Louise is famous for great snow, tons of it, and amazing scenery. But what you don’t know, is that we’ve just played host to the next big thing in skiing – Banff’s Next Top Model!

We invite you to take an exclusive, behind-the-scenes look at the winner of our biggest competition yet.

Check out the new video from Banffsnow.com to see whose love of skiing and fun attitude won her the coveted title. Lindsey Vonn, eat your heart out!

Hundreds of skiers and boarders of all ages competed to be crowned Banff’s Next Top Model at the Toronto Ski, Snowboard and Travel Show in October. The competition was organized by Ski Banff-Lake Louise-Sunshine as part of their annual sales presence at the Show. Contrary to typical model searches, the search was centered around people who love to ski or board and live to have fun.

For this competition, wanna-be models posed in front of a “green screen”, later to be superimposed against a shot of beautiful Banff-Lake Louise’s snow covered mountains. The winner took home the title and was flown out to Banff-Lake Louise for a ski vacation of a lifetime, with a photo shoot at Mt. Norquay, The Lake Louise Ski Area and Sunshine Village.

The Toronto Ski, Snowboard and Travel Show was held at the Better Living Centre, Exhibition Place, Toronto, on October 15-18, 2009. The show is an annual mecca for snow enthusiasts, with the industry’s top companies showcasing the biggest and best for 2009-2010.

*Keep posted!* We’ll be holding auditions for Banff’s Next Top Model 2011 in the fall.

For additional video formats, information, interviews, story ideas or access to high resolution images please contact:

Liz Robins
Public Relations
Email: Liz@SkiBig3.com
Phone: 1-403-760-7742
www.SkiBig3.com
www.BanffSnow.com

Ski Banff–Lake Louise–Sunshine is Canada’s largest ski destination, a joint venture of three of the world’s finest ski resorts; Mt. Norquay, The Lake Louise Ski Area and Sunshine Village. Available on one tri-area lift ticket, our three resorts offer almost 8,000 acres of skiable terrain and one of the longest ski seasons in North America, from mid November to late May, all in the heart of a UNESCO World Heritage Site – Canada’s Protected Playground, Banff National Park.