Banff-Lake Louise Beats Whistler as North America Votes on First Stop in Travel Icon’s Ski Adventure

January 20th, 2010: Travelocity.ca

TORONTO, Ontario (January 20, 2010) – The Travelocity Roaming Gnome is continuing his search for a cure to winter cabin fever, and from a recent vote, it appears Banff-Lake Louise locals are doing the same.

Not letting frigid temperatures or tightened budgets stop him from experiencing a one-of-a-kind adventure this winter, the Roaming Gnome is taking advantage of the amazing seasonal deals and hopping on a plane to one of the most popular ski destinations in North America – Banff-Lake Louise. Hoping to inspire others, the Roaming Gnome is letting his fans map out his winter tour and follow his journey online, so they too will be compelled to choose an adventure of their own.

Tour Details

On Jan. 12, the Travelocity Roaming Gnome started a winter adventure relying heavily on the social media networks of Facebook and Twitter to spread his message. Each week, the Roaming Gnome’s fans vote on Facebook between two rival ski destinations to decide where he travels to for his next great adventure:

• Whistler vs. Banff-Lake Louise (Winner: Banff-Lake Louise)
• Utah vs. Lake Tahoe (Voting starts Jan. 27 and ends Feb. 3 at 12 p.m. EST)

Whistler and Banff-Lake Louise was the first pair of rival destinations up for voting, with Banff-Lake Louise announced today as the winner with 69 percent of the vote. One final contest pitting a pair of ski destinations will be announced in the coming weeks.

More information on the “Cabin Fever: Finding a Cure” campaign can be found on Travelocity’s Facebook fan page.